Thinking, thinking, thinking...

Success starts with knowing what direction to go

How we can help

Headlight is a boutique strategic marketing consultancy
We can help you find and make use of insights, solve strategic problems, discover new opportunities and write plans to help you win with your business

IMG_1615

Our work

We help a very diverse range of clients and industries: large corporates, small companies and start-ups, both private and public sector. We have a strong level of experience in…

  • Fast moving consumer goods
  • Financial services
  • Destination marketing
  • Public sector social marketing
  • Business to business
  • Behaviour change programmes
  • Procurement – both submission strategy and process consulting


Strategic Planning

  • Customer experience
  • Brand positioning
  • Behaviour change
  • Communications
  • Segmentation
  • Social media
  • Content
  • Shopper marketing
  • Pitch consulting
  • Group moderation


UX Research

  • Google trained in UX research & design
  • Best practice techniques & tools
  • Collaborative approach
  • Any platform – websites, apps, kiosks etc
  • Customised & scalable
  • User insights, needs & behaviour
  • Segmentation & personas
  • Competitive audits
  • Ideation & brainstorming
  • Usability tests for prototypes or finished assets


Insights & Research

  • Qualitative 
  • Quantitative
  • Online communities
  • Business to business
  • Customer experience
  • Concept & campaign evaluation
  • Mystery shopping
  • Social
  • Ethnographic


Business Development

  • Business plans
  • Marketing plans
  • Communication plans
  • Growth plans


Marketing Programme evaluation

  • How well does your sales & marketing operation perform?
  • Headlight has developed 4D, a holistic methodology designed to review the effectiveness and efficiency of a company’s demand generation.
  • It assesses the quality of strategic alignment, operational structure, the management and execution of sales and marketing programmes, and the performance against business objectives.
  • 4D has been developed based on projects with Trustpower, Summerset Retirement Villages, VTNZ and Vodafone.

Commercial Communications Council



Commercial Communications Council
Dempsey Wood



Dempsey Wood
Immigration New Zealand



Immigration New Zealand
Eke Panuku



Eke Panuku
Hancocks



Hancocks
Kiwi Wealth



Kiwi Wealth
Ministry of Education



Ministry of Education
Trustpower



Trustpower
Vitaco



Vitaco
Cute & Co



Cute & Co
Westpac



Westpac
Cooperative Bank



Cooperative Bank
University of Auckland



University of Auckland
Webb Group



Webb Group
ANZ



ANZ
Marketing Effectiveness Awards



Marketing Effectiveness Awards
RNZ



RNZ
Greater Wellington Regional Council



Greater Wellington Regional Council
Waipuna Hotel & Conference Centre



Waipuna Hotel & Conference Centre
Oranga Tamariki



Oranga Tamariki
Ministry of Business, Innovation & Employment



Ministry of Business, Innovation & Employment
Central Region DHBs



Central Region DHBs
Public Road Safety Campaigns



Public Road Safety Campaigns

Who we are

Headlight has  a broad network of affiliates and subject matter experts who contribute to our projects as required.

Lew grey Lew Bentley
Founder

Lew has an extensive background in strategic planning, research and business development consulting. He has previously worked in senior strategic roles at Clemenger BBDO, M&C Saatchi and The Campaign Palace; and he is a former Research Director of CM Research (now TNS).

This experience has given Lew a deep appreciation of how to understand and influence people with behavioural economics and communication.

He has worked with many different private sector and public sector clients in many different categories in New Zealand, Australia and other markets. Lew is also a recognised marketing author and presenter, and he is a regular Judge in the Advertising Effectiveness and Marketing Awards.

Outside work Lew plays a scratchy guitar and makes a mean hot sauce.

Good to share

Show All
Advertising
Brands
Consumer behaviour
Curiosities
Innovation
Loyallty
Management
Marketing Plans
Marketing Research
Marketing Strategy
People
Products
Uncategorized
Work life







burberry



October 6, 2022
The Original Influencers

With the passing of Queen Elizabeth II the other day I thought I’d pen an article about the role of…









choc 1



October 6, 2022
The Magic of Chocolate

Most food is just food. But chocolate is something else altogether.  It has a magical quality that touches our lives…









Picture 1



October 5, 2022
What do your ages say about you?

“How old are you?” is a simple question we’ve all dealt with many times before. The default answer to the…









Diesel



April 5, 2022
Mind Your Gaps

One of the things that makes life interesting are the gaps we all have between what we feel we should…









bbq



December 1, 2021
Are you hot and fast or low and slow?

Some things never change and some things are always changing; such is life. Men have found familiar comfort from standing…









A,Woman,Shoving,Her,Face,With,Cake,.



September 14, 2021
COVID Comfort Zone

A quick ask-around of some people whose opinions I value revealed some consistent and disturbing news. This latest level 4…









clubcard



August 23, 2021
Confessions of a Card Agnostic

Somewhat flippantly I said: “I have a Onecard, I use it, but I don’t know why. What’s the point, really?”…









55.38.7



June 8, 2021
How is your brand’s 7-38-55?

  According to Psychology Professor Albert Mehrabian at the University of California in Los Angeles, when we communicate only 7…

















Get in touch










    Address:

    Level 1 Tasman Building

    16-22 Anzac Avenue

    Auckland 1010

    New Zealand

    Listen, the harmony of the spheres 


    Linkedin


    Twitter